Bruce Rosenblum has been designing and implementing electronic publishing workflows and solutions for over 35 years. He is the developer of the Crossref Metadata Deposit Schema and co-authored the original NLM DTD. He served on the National Information Standards Organization (NISO) Board of Directors from 2005 to 2013 and is currently co-chair of the NISO STS working group as well as an active member of its JATS and BITS working groups. Prior to joining Atypon, he was CEO of Inera, which was acquired by Atypon in 2019. His 16 years of joint work with Crossref earned Inera and Crossref the 2014 NEPCo Publishing Collaboration Award, and he was awarded the status of NISO Fellow in 2020. Bruce continues to lead software development for Inera’s eXtyles and Edifix, and works with Atypon customers on workflow solutions.