Thad McIlroy is an electronic publishing analyst and author based in San Francisco and Vancouver, BC. His site, The Future of Publishing, provides in-depth coverage on the book publishing industry. His most recent books are The Metadata Handbook (co-authored with Renée Register) and Mobile Strategies for Digital Publishing. McIlroy provides consulting services to publishing and media companies, including MIT Press, Microsoft, Pearson and Disney. @ThadMcIlroy