Bruce Rosenblum is VP Content and Workflow Solutions of Atypon. He has more than 35 years of experience designing and implementing electronic publishing solutions. He heads up software development activities for the design and development of eXtyles and Edifix, and works with Atypon customers on workflow solutions. He also consults on the design of electronic production workflows and application of XML in publishing. He developed the Crossref Metadata Deposit Schema, co-authored the original NLM DTD, is an active member of the JATS and BITS working groups, and is co-chair of the NISO STS working group. He served on the National Information Standards Organization (NISO) Board of Directors from 2005 to 2013. His 16 years of joint work with Crossref earned Inera and Crossref the 2014 NEPCo Publishing Collaboration Award.