Dr Christine Madsen is co-founder and principal of Athenaeum21 Consulting (http://www.athenaeum21.com), where she works with libraries and museums around the world on digital strategy and innovation. She is expert in building large-scale systems that use technology to connect researchers, teachers, and students with library and learning resources. Her background is in digitization and digital scholarship, understanding both how to digitize and why we should. Previously, she has worked as Head of Digital Programmes at the Bodleian Libraries, as well as leading the Open Collections Program (OCP) at Harvard.