Keren has been undertaking various forms of user experience studies since 2009, starting by building up expertise in website usability testing, and gathering user requirements to inform development and improvement of the library’s online services. As a distance learning university it was always difficult to recruit a representative range of students to participate in studies on campus, so accepted UX techniques were adapted to enable them to participate remotely. Keren now leads the team responsible for supporting and coordinating user experience studies and other insight work.